2025
Kiln & Field
An online shop for a two-person ceramics studio that sells out every batch in under an hour.
Client
Kiln & Field Studio
Role
Creative direction, web design
Year
2025
Discipline
Digital Product
Key colour
The brief
Kiln & Field release small batches of tableware four times a year. Their old shop crashed on every drop and buried the making behind a generic product grid.
What we made
A slower, calmer storefront: each batch gets its own editorial page with the glaze notes, the firing temperature and a short film from the studio. Product photography is shot on one grey backdrop so the glazes do the talking. Checkout went from five steps to two.
The last drop sold out in 38 minutes, and nobody emailed to ask whether the site was down.
