2024
The Long Table
A campaign that sat 600 strangers at one 200-metre table along the river, and made a poster series out of the leftovers.
Client
Lisbon Food Week
Role
Campaign concept, art direction
Year
2024
Discipline
Campaign
Key colour
The brief
Food festivals all look the same: a chef with crossed arms and a logo wall. The organisers wanted something people would talk about on the tram home.
What we made
One idea, stretched as far as it would go: a single table, 200 metres long, open to anyone who booked a seat. Every touchpoint, from the posters to the tickets to the napkins, was designed as a place setting. After the dinner we photographed the table at sunrise and turned the crumbs and wine rings into the next year’s poster series.
Tickets sold out in a day. The table has run every summer since.
